Strategic
Marketing is
Where
Change
Becomes
Reality

Right Story.
Right Audience.
Right Strategy.

We’re the storytellers, brand architects, and relationship builders you want by your side from day one when crafting your marketing strategy. We believe research, clarity, focus, and alignment are the keys to successful marketing and successful marketing is the key to reaching your audience with a story that compels them to act.

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Strategy and output can play together. Not conflict.

We understand the tension between strategy and output because we’ve been there. We know what it’s like to navigate board directives, enrollment and fundraising goals, and feeling like you need to clone yourself just to get the work done.

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People standing working at a desk on marketing strategy

MARKETING
STRATEGY

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DIGITAL
MARKETING

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CONTENT
STRATEGY

ORGANIZATIONS THAT TRUST US

LET’S GET STARTED

LATEST BLOG POSTS

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Is Social Media Alone Enough to Reach Your Donors? Spoiler: It’s Not.
Is Social Media Alone Enough to Reach Your Donors? Spoiler: It’s Not.

When surveyed on which channel inspires them to give, 29% of donors chose social media. Email followed closely at 27%, with websites at 18%, print at 12%, and TV ads at just 6% (Global Trends in Giving Report). 

Social media plays a powerful role in engaging donors, but relying on it alone can limit your fundraising potential. After all, we’re all familiar with the phrase, “Don’t put all your eggs in one basket”— and that certainly applies here.

Have You Pissed Off a Constituent This Year? 
Have You Pissed Off a Constituent This Year? 

“The best laid plans of mice and men often go awry.” - Robert Burns 


Back to the title in a minute. For the purposes of this post, your Giving Tuesday and End of Year campaign development is well underway. You are currently:


  • Taking your already-determined theme and using it as a foundation for content creation. 

  • Creating a look and feel that is in alignment with your brand guide (you have a brand guide, right?) This includes an email header, social media templates, a banner for your homepage, a print solicitation (should you choose to send one). 

  • Building a plan that incorporates fresh web page content, constituent stories, snack size videos, educational and call to action social media posts, scaffolded emails, and check-ins along the way. 

  • Working with your marketing team (in- or out-of-house) to calendar out the plan so that ALL organization communications co-exist in harmony during this very busy time. 

The Difference Between Marketing and Communications…and Why You Should Care
The Difference Between Marketing and Communications…and Why You Should Care

The next time you see job openings for a Director of Marketing, a Director of Communications, and a Director of Marketing + Communications, acknowledge that they are three completely different roles. 

Marketing and communications are often used interchangeably. However, they are not one in the same and missing elements of either function can have a ripple effect through an organization and its outreach + promotion initiatives.