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AI Overviews Are Changing Google Search. What This Means for You. 
AI Overviews Are Changing Google Search. What This Means for You. 

You may have recently noticed that when you Google a question, instead of receiving a laundry list of search results, you get an AI-generated answer at the top of the page…without even having to click. This feature, dubbed AI Overviews, is changing the way people find information online.

If your organization relies on search to attract new community members, constituents, families, donors, etc., it’s time to understand this trend and have a plan

Marketing Drives Growth—Make Your Case
Marketing Drives Growth—Make Your Case

Marketing teams often achieve big wins that directly support business goals—but the street cred is still lacking.

Why? Because marketing success is often framed in marketing language, not business language.

To get buy-in, you need to translate marketing insights into strategic impact. Impressions, clicks, and engagement rates in isolation does not equate to revenue, efficiency, and growth.

don’t forget about your website
don’t forget about your website

Your website is more than just a collection of pages and a repository of content—it’s the home base of your marketing efforts. It is the first impression for prospective members + families, donors, other constituents, and those that happen upon your site from Google, Bing (seriously), and even still Yahoo. While investing in a comprehensive marketing program is critical to moving your objectives forward, some organizations neglect the very thing that these tactics are directed towards…the website.