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Spring Clean…Your Email List? 
Spring Clean…Your Email List? 

A bigger email list does not equal better results. In reality, the opposite can be true. If a significant portion of your list is unengaged, it can hurt your deliverability, distort your metrics, and reduce the effectiveness of your campaigns.

Cleaning your email list isn’t about shrinking your audience; you’re enhancing it. 

The AI tools that are worth your time
The AI tools that are worth your time

AI is everywhere. You know this. But are you actually using it, or just thinking about using it?

Now's the time to stop spinning your wheels and make sure you're using AI to help you work smarter. There are a number of tools out there that can support your efforts.

When You Know It’s Time to Redesign Your Website
When You Know It’s Time to Redesign Your Website

A website redesign rarely starts with, “Let’s redo the website.”

It usually starts with a sigh.

You can’t remember where anything is. 

The photos feel outdated.

There’s no video. 

The messaging feels flat.

You’ve added five new programs in the past three years, and none of them are clearly explained.

Your development director wants a stronger case for support online.

And suddenly, the website isn’t just a website. It’s friction.