ORGANIZATIONS THAT TRUST US

LET’S GET STARTED

LATEST BLOG POSTS

Blog
Marketing as a Collaborator and a Supporter
Marketing as a Collaborator and a Supporter

Marketing has long been viewed as a support function—the department you call when you need a flyer, a social media post, or an email blast. This outdated perception and subsequent use of a marketing department is a disservice to not only your marketing team, but your organization as a whole.

Marketing is not a flyer factory. It is a strategic partner, a collaborator, and a driver of growth. If your head of marketing does not have a seat at the decision making table, they should. If you don’t have a head of marketing, rather solely an implementer, that is also a conversation to be had.

less is not always more. add value to your tuition + rates pages.
less is not always more. add value to your tuition + rates pages.

When it comes to school and camp, families don’t just want to know what they are paying, they want to know why it’s worth it. The tuition, rates + fees, investment–-whatever verbiage you use on your website to express how much it costs for a child to attend–should be accompanied not only by a value statement, but proof of concept. 

All aboard the ai train!
All aboard the ai train!

AI is everywhere and if your organization has not yet punched its ticket, now is the time to explore what tactics may/may not work. 

Marketing professionals are tasked with balancing impactful messaging, prompting engagement, raising more money, meeting the exponentially growing demand for personalized communication, all the while with limited human resources.