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LATEST BLOG POSTS
Your website is more than just a collection of pages and a repository of content—it’s the home base of your marketing efforts. It is the first impression for prospective members + families, donors, other constituents, and those that happen upon your site from Google, Bing (seriously), and even still Yahoo. While investing in a comprehensive marketing program is critical to moving your objectives forward, some organizations neglect the very thing that these tactics are directed towards…the website.
Marketing has long been viewed as a support function—the department you call when you need a flyer, a social media post, or an email blast. This outdated perception and subsequent use of a marketing department is a disservice to not only your marketing team, but your organization as a whole.
Marketing is not a flyer factory. It is a strategic partner, a collaborator, and a driver of growth. If your head of marketing does not have a seat at the decision making table, they should. If you don’t have a head of marketing, rather solely an implementer, that is also a conversation to be had.
When it comes to school and camp, families don’t just want to know what they are paying, they want to know why it’s worth it. The tuition, rates + fees, investment–-whatever verbiage you use on your website to express how much it costs for a child to attend–should be accompanied not only by a value statement, but proof of concept.