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Haven’t Started Giving Tuesday + EOY Campaign Prep? It’s Go Time. 
Haven’t Started Giving Tuesday + EOY Campaign Prep? It’s Go Time. 

Giving Tuesday is just one day…that also kicks off the most generous stretch of the year.

Studies consistently show that:

  • 30% of all annual giving happens in December.

  • 12% of all giving occurs in the last three days of the year.

Your November lead-up and December launch communications need to work in sync. Developing a smart plan in October sets you up to capture attention early, tell a cohesive story, and stay top of mind when donors are most ready to give.

Cracking the Code: Using Data to Unlock Your Camp’s Marketing Strategy
Cracking the Code: Using Data to Unlock Your Camp’s Marketing Strategy

Camp directors wear a lot of hats from programming to staffing to operations to community engagement, and more. Marketing can often feel like another full-time job, and for many camps, it becomes a reactive scramble: a quick push before a tour or open house, a few throwback social posts here and there, or an urgent enrollment email when numbers look low.

Marketing doesn’t and shouldn’t have to be guesswork or “throwing spaghetti at the wall.” With the right data, you can prioritize your efforts, make smarter decisions, and ensure your message resonates with the families you’re trying to reach and ultimately enroll.

batch like a boss
batch like a boss

Creating content can be fun…until it’s not. 

You’ve got a million ideas, but how do you get them out of your head and into action? Enter: batching. Instead of writing one piece of content at a time, you create batches of content to use over a set period, e.g. 2 weeks, a month, two months. Blocking time to draft a couple weeks of social posts or several blogs enables you to give content creation your full attention, remove distractions, and let the writing flow.