Communicating Your Impact Through an Annual Report
Through storytelling, infographics, charts, testimonials, and other dynamic information–even video–nonprofits and schools can highlight the outcomes and benefits that they have achieved for their core audiences.
Yes, You Need Brand Guidelines.
One of the first questions that I ask when I meet with a prospective client is if they have branding guidelines. It is easy to get immersed in your mission, programs, products, and/or services in a small shop, independent school, or small business. However, overlooking this critical element of your brand can be a missed opportunity.
The Anatomy of an Email Subject Line
47% of consumers decide whether to open an email based on its subject line. It’s the first thing a recipient sees and must capture the attention, be relevant, and entice your audience to open. Satisfactory subject lines give the recipient a clear idea of what’s in the email. Better subject lines compel the recipient to open the email.
Your Logo is Not Your Brand
Branding is the process of creating an identity for a business that is different and distinct from others in its space. You’re creating an experience in the mind of the consumer.
Awareness First. Then Conversion.
Marketing is often a game of patience. Results do not come overnight and you might will trip and slip on the way to success, especially if your business/organization is in its infancy. Before you can expect to “sell” your product or service, your target audience must: 1) know about it 2) see it at least a half-dozen times 3) understand how it solves a problem or creates awareness of a problem they didn’t previously know they had and 4) see why it’s different from others in the space.
What’s in a Brand Name?
Naming a brand or sub-brand might sound easy…you have a brilliant concept and POOF. The name just appears. While that unicorn might have appeared once or twice, it is an exception and not the norm, so don’t get frustrated if you have been trying to name a business, nonprofit, sub-division, event, product, etc. There are many elements and variables that factor into establishing a brand name.
Your Guide to Marketing Outsourcing in 2023
Considering budgeting for marketing support in 2023, but not sure where to start? If you are on a calendar fiscal year, it's highly likely that your budget season is in full swing, and perhaps even finishing up the process.
From strategy to planning to social media management, there are many ways to slice and dice your marketing, and maximize the budget dollars that are available to you.
The Importance of a Discovery Process
The discovery and auditing process of a marketing project yields data and information that sets the stage for strategic development and planning.
Adding Value via an Email Welcome Series
As a consumer, do you appreciate a welcome email or series of emails when you subscribe to a newsletter or email list?
Perhaps a personalized salutation makes you feel as though the company is speaking directly to you.
Summer Cleanout: The Attic Known as Your Website
Is your website an attic? Do you stuff it with lots of content, but never take anything out?
A Marketing Professional’s Lens on Google Analytics 4
The evolution of Universal Analytics to GA4 may provide robust data as it relates to overall visitor engagement, however, the dashboard, navigation, and eliminated metrics are not a welcomed change.
Benefits of the Discovery Process
The discovery process in any marketing project yields critical information that drives strategic development. While there’s a time and place to make gut-based decisions, when making an investment intended to build awareness and increase conversions, you want to use actual data!
Making Data-Driven Decisions on Social Media
There is an immense amount of noise on social media. Ads. Political diatribes. Asks for nanny recommendations. Solicitations for gifts to charity. You name it, it’s on social media.
Social Media: Thinking Strategically, Implementing Methodically
Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.
Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.
Developing User Personas
A persona is a representation(s) of your customer base. You may have one target audience, you may have multiple. Creating user personas allows you to steer your messaging, meet your potential clients/customers where they are, and continue to add value to current clients/customers (so they keep coming back AND tell their friends).