An organization’s brand is multifaceted. There are visual elements and written components, the latter of which stretches from the core mission to key messages. Somewhere in between is the face of the organization–the CEO, the Executive Director, the Head of School, etc.

While it can be difficult to measure the impact of your organic social media, website analytics, traditional advertising, signage, and more beyond views and engagements, these channels are necessary to amplify the WOM message. Digital marketing yields memorable engagement opportunities that aren’t possible with human-to-human interaction. Should a crisis occur (hopefully not), your digital channels are critical for information sharing. They also allow for controlled efforts to building and maintaining brand awareness and equity.

In a noisy world, where messages need to be seen and heard multiple times, but the personal touch is of utmost importance, the confluence of word of mouth and digital/traditional marketing are complements and truly provide a well-rounded and effective experience for the customer.

Marketing is often a game of patience. Results do not come overnight and you might will trip and slip on the way to success, especially if your business/organization is in its infancy. Before you can expect to “sell” your product or service, your target audience must: 1) know about it 2) see it at least a half-dozen times 3) understand how it solves a problem or creates awareness of a problem they didn’t previously know they had and 4) see why it’s different from others in the space.

Considering budgeting for marketing support in 2023, but not sure where to start? If you are on a calendar fiscal year, it's highly likely that your budget season is in full swing, and perhaps even finishing up the process.

From strategy to planning to social media management, there are many ways to slice and dice your marketing, and maximize the budget dollars that are available to you.

As a consumer, do you appreciate a welcome email or series of emails when you subscribe to a newsletter or email list?

Perhaps a personalized salutation makes you feel as though the company is speaking directly to you.

The evolution of Universal Analytics to GA4 may provide robust data as it relates to overall visitor engagement, however, the dashboard, navigation, and eliminated metrics are not a welcomed change.

There is an immense amount of noise on social media. Ads. Political diatribes. Asks for nanny recommendations. Solicitations for gifts to charity. You name it, it’s on social media.

Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.

Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.

A persona is a representation(s) of your customer base. You may have one target audience, you may have multiple. Creating user personas allows you to steer your messaging, meet your potential clients/customers where they are, and continue to add value to current clients/customers (so they keep coming back AND tell their friends).